The Challenge.

Naylors Finance are fourth generation loan company. With a large organically grown client base & amazing in-house sales team, their business model worked well, but as most businesses that aim to continue to grow in modern times find, you've got to keep up with digital & keep your brand looking fresh & relevant!

Naylors needed a rebrand & website update to advertise their new online loan management portal & app. As well as a new brand they wanted the site to be interactive so new users could calculate their loan repayments before applying.

Overview

To create a rebrand & new website to update their existing brand. Features include bespoke online finance calculator.

Services: Strategy & Planning, Creative, Frontend Development, Design, Copywriting, UX/UI.

Embedding interactive featured into your website.

The GTC way.

Between the client, our in-house project manager & the freelance brand designers & copy writers on the GTC platform, the team carried out a comprehensive brand review & research piece. Together they created a brand that sounded, looked & felt diverse, friendly & appropriate for the target market based on the statistics of the current industry review & the target audience Naylors were looking to reach with their new online & interactive features.

Once we had all the new brand assets the brand designers worked with the UX/UI specialists to create a user flow & branded website design that would easily capture new leads.

The main feature was to create a simple Loan calculator that tied into the back end platform & convert anyone who was interested into a customer in 3 simple steps.

Website & portal development

Results

The new brand & website has seen a lead generation increase of 87% since implementing the new brand & launching the new site & a 43% retention increase from the launch of the new platform.

Naylors are continuing to work with Get the Cream & our freelancers on multiple ongoing advertising campaigns, both digital & traditional.

Here's too creating amazing things, finding awesome talent & forming long lasting relationships with reliable & professional skilled people 🍻