Case studies
Growing a new skincare brand.
The Challenge.
Overview
To organically grow Kensho Cosmetics brand equity, by using multi-channel content distribution to help raise brand awareness & product sales.
Services: Digital Marketing, Influencer Outreach, SEO, Content Writing, Product Photography, Social Media Management, PR.
The skincare market is a multi-billion pound industry. For new brands to make any kind noise they need to be original, true to the cause & believe in the products they are creating. Kensho Cosmetics is an organic facial oil based brand. they launched in October 2020 & found that launching a new e-commerce platform isn't always as easy as it says on the tin.
Kensho Cosmetics came to us and laid out the struggles they were finding when trying to grow the brand & sales. The brand is focused an upmarket audience, whilst being competitive in price against other similar products. Their goal was to create a long term strategy & execution plan to see organic grown & a genuine brand following
Get the Cream worked with them to strategise how they were going to achieve this then pulled the right team of freelancers together to get to work on the strategy.
Bespoke live-streaming software.
The GTC way.
Firstly we executed the content creation. Every beauty brand needs to look beautiful. We worked with the photographers on the GTC platform to create a range of diverse & beautiful imagery.
Next we took over the Instagram handle.
Our freelance social media managers got to work on the daily scheduling of quality branded content including product photography, typographical quotes & 'product in-use' video as well as weekly influencer outreach.
the next step was PR. Our PR specialists worked on competitions collaborations & credible publication coverage.
E-commerce meets livestream technologgy
Results
The brand has since been invited to feature in British Vogue in their Say Hello to the Glow Summer edition. Their organic following has increased by 930% & their organic sales have grown 269%.
Can we get a HELL YEAH 🙌🏽
Kensho Cosmetics continue to work with GTC's content creators & digital marketing freelancers on an ongoing basis.
& our skin has never looked better.
