The online teaching portal.
During the first covid 19 lockdown The Classroom Boost (yet to be branded) wanted to offer schools, parents & pupils a platform where they could get access to extra educational facilities.
The brand look & feel was still an idea, as was the website where people could understand the product & register to the portal.
The approach required technical skills, which meant multi-channel collaboration across the Get the Cream freelancers.
Creating a brand & online platform to launch The Classroom Boost.
Services: Strategy & Planning, Creative, Development, Design, Copywriting, UX/UI.
Branding that works for web.
The GTC way.
The first thing we had to do was make a brand.
By undergoing research into competitors & other brands the client liked, we worked as a team to create the name, logo, colour scheme & brand assets.
By teaming our brand strategists & designers, we worked with the client to engineer a brand that reflected the platforms friendly personality, whilst still representing its interactive purpose.
GTC's creatives combined simple imagery with fluid animation to create a brand that worked for web.
Website & portal development
The platform was a new concept, many competitor brands were either American based or internal school systems.
The challenge was creating a website that communicated what the platform did & the many benefits its users would have when using it.
Get the Cream worked with UX/UI specialists & designers to plan how we could display the platform & portray the system in a simple way that suited the brand.
Making the site easy but interesting to navigate, encouraging the user to learn more about the platform & how it worked.