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Case studies

The live-streaming e-commerce platform.

The Challenge.

Halo Market are an eco-friendly e-commerce platform with a difference. They aim to bring the livestream experience to online shoppers across the UK. 

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The live-streaming model is a fast growing concept massively used in China & recently breaking into the American market. In the UK we regularly use our social media accounts to browse & fall in love with brands. Here there's an element of live-stream shopping. However nobody has really developed the technology to bring this feature to their online e-commerce platforms. Until Halo Market!

 

The challenge they faced was turning this amazing concept into a reality. They needed to develop a fun brand, the online purchasing platform & the livestream technology & the advertising specialists to make it all work & sell.

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Overview

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To carry the existing brand into a more established e-commere platform & work with our backend developers to create a bespoke live streaming platform.

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ServicesWebsite design, Creative, Backend development, Shopify development, Design, UX/UI, videography.

Bespoke live-streaming software.

The GTC way.

Get the Creams project management team carried out an in-depth review of Halo Market's current site pages, with a view to improving the user experience, and ultimately boosting the number of website bounces whilst improving their overall brand look & feel.

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Off the back of our review, we set about re-designing the entire website, creating a new dedicated shop page for the refurbished eco-friendly tech they launched the concept with, we worked to make the customer journey as straightforward and intuitive as possible. This included moving the live-stream link as close to the top as possible.

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After reviewing the user interaction, 14 days after the launch of the new website we found that though sales had increased by about 14% the sales were dropping off when the user would click through to the YouTube hosted video. This is when the client decided to work with GTC team & their freelance developers to create a bespoke live streaming platform. 

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E-commerce meets livestream technologgy

Results

Since launching the new livestream platform Halo Market have seen an increase of 220% in sales & reduced their bounce rate to 32%. 

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The company continues to grow at an amazing rate & has diversified their product listing to all sustainable brands. They are continuing to work with Get the Cream digital marketing specialists & content creators on their paid advertising campaigns to grow the brand & online sales.

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